SHISEIDO haircare brand TSUBAKI
When it launched, people were skeptical how it could be successful since they spent few million dollars (the highest advertisement cost ever on a single brand) to hire top Japanese models and actress to promote their brand. Not just one models, but 12 !
I remember reading an article about the brand manager telling the media that it could be a mega hit or miss that could damage company's name.
Well, it became a top selling brand within Shiseido.
TSUBAKI with top models and actress, it became so successful that they keep launching new lines.
TSUBAKI is a name of flower that's found everywhere in Japan and the oil of TSUBAKI has been used as lubricant for hundreds of years in Japan.
Red Tsubaki is the very first line and white tsubaki next.
See the entire line up of TSUBAKI form official website
http://www.shiseido.co.jp/products/top.html?br=tsubaki
Of course, all MADE IN JAPAN
Buy Japanese product from Japan !
Try the best hair care product from Shiseido - TSUBAKI
www.japantodoor.com
No comments:
Post a Comment